The Hidden Persuaders — Vance Packard

Author: Vance Packard
Publisher: Penguin Books
Format: Paperback
Edition: Pelican Book edition, reprinted 1965
ISBN: Not listed

Condition: Very good second-hand condition with light shelf wear and minor edge rubbing. Spine remains solid and interior pages are clean with light age toning. Small vintage price sticker to front cover. Please see photos for the exact copy available.

The Hidden Persuaders is one of the defining works of twentieth-century social criticism and media analysis. First published in 1957, the book investigates the emerging world of advertising psychology, consumer manipulation, and motivational research. Packard explores how corporations and advertisers used subconscious desires, emotional triggers, and behavioural science to influence public behaviour long before the digital age.