Why Didn't I Think of That? - Charles W. McCoy Jr.

Title: Why Didn't I Think of That?: Think the Unthinkable and Achieve Creative Greatness
Author: Charles W. McCoy Jr.
Publisher: Prentice Hall Press
Format: Hardcover with dust jacket
Edition: 2002 edition, second printing
ISBN: 0-7352-0257-5
Condition: Second-hand. Very Good. Hardcover and dust jacket show light shelf wear, rubbing and scuffing, with minor edge and corner wear; a retailer price sticker remains on the rear jacket. Please see photos for the exact copy available.

A practical guide to sharper thinking, creativity, problem solving and decision making, Charles W. McCoy Jr. examines how people can challenge habitual assumptions and approach difficult problems from new angles.

Using exercises, mental strategies and examples drawn from history, business and figures including NASA's Gene Kranz, the book is aimed at readers interested in critical thinking, imagination and improving everyday judgement.